Abuse of power comes as no suprise

Jenny Holzer

Bastian Pristl
Creative Director

2019 – today  Chief Creative Officer BSS Brand Communication
2013 – 2019  Executive Creative Director MDCT
2010 – 2013  Creative Director MDCT
2006 – 2010  Digital Art Director MDCT

I am a creative brand strategist deeply passionate about digital innovation and technology. Currently, I hold the position of Chief Creative Officer at BSS Brand Communication. With over 20 years of experience in digital and brand building strategies, I believe in the transformative power of strong brands. Through tailored branding, human-centered design, and technology, I've led national and international projects for renowned brands like HUGO BOSS, Jack Wolfskin, ESCADA, Manhattan Cosmetics, McLAREN and many more.
My expertise extends to strategic planning, developing digital consumer experiences, and creating award-winning solutions. Additionally, I hold a Master's degree in European Media Arts, a diploma in communication design, and an MBA focusing on marketing and innovation. My journey includes summer schools at prestigious institutions like SDA Bocconi and NYU Stern, culminating in a master's thesis on developing a mobile app to prevent distracted driving. Constantly seeking new challenges and digital business opportunities, I'm driven to push boundaries and create sustainable campaigns and ideas.


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