Bastian Pristl
Creative Brand Strategist

2019 – today   Chief Creative & Digital Officer BSS Brand Communication
2013 – 2019    Executive Creative Director MDCT
2010 – 2013    Creative Director MDCT
2006 – 2010   Digital Art Director MDCT

I’m a creative brand strategist, obsessed with the intersection of technology, design, and human behavior. Currently Chief Creative Officer at BSS Brand Communication, I’ve spent the past 20+ years helping brands like HUGO BOSS, Jack Wolfskin, ESCADA, Manhattan Cosmetics and McLAREN cut through the noise — by thinking deeper, moving faster, and creating experiences that stick. For me, it’s never just about a logo or a campaign. It’s about shaping relevance. About building emotional equity in a world of distraction. That means connecting strategy with storytelling, brand with interface, data with design. No silos. No shortcuts. I thrive where complexity meets creativity — developing digital ecosystems, mapping new consumer journeys, and translating insights into award-winning work. My academic roots? A Master’s in European Media Arts, a Diploma in Communication Design, and an MBA focused on marketing and innovation. Add to that summer schools at SDA Bocconi and NYU Stern, and a master’s thesis tackling distracted driving with a mobile-first solution. 

What drives me? Curiosity. Restlessness. And the will to create ideas that not only perform, but endure.
The kind of work that feels, and fuels — the future. 

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