HI!
I am Bastian Pristl, a creative brand strategist with a distinct obsession about digital innovation and technology. Currently I am working as a chief digital officer at BSS Brand Communication. As I have more than 15 years experience in digital and brand building strategies, I believe that a strong brand is essential to gain and maintain fans. But Digital brand strategies can go way further – they have the power to disrupt, change and enhance the classical business. With the smart combination of a tailored branding, human centered design, data and technology – nearly every brand can be set on steroids to create sustainable campaigns and business ideas. Equipped with a design focused diploma, an interactive media oriented Masters degree, a business driven international MBA degree and a long year experience in digital branding I am constantly looking for new challenged and digital business opportunities.
In 2005 I left university with a Master of European Media Arts & a diploma in communication design. With an interactive video installation veiling the preferences of their users my masters thesis examined the identity and anonymity of people in networks. After freelancing in various agencies during my education I made a move to Werbewelt AG in 2006 where I took on the challenge to help driving the digital transformation of the agency. With the focus on integrated digital brand strategies combined with the performance driven e-commerce business I got the opportunity to work as an Executive Creative Director on national and international projects for brands like HUGO BOSS, JACK WOLFSKIN, DTM, ASTOR, ESCADA, McLAREN, SAFILO, Manhattan Cosmetics, STEIFF, BOGNER, RENÉ LEZARD and many many more. Some of the projects were even rewarded from international creative awards such as „The New York Festivals“, „Red Dot Award“, Eurobest“, „IF Design“, „Deutscher Multimedia Award“, „Annual Multimedia Award“, „Shoplupe Usability Award“. Beside working and planing on strategic concepts I had a strong role in developing and creating digital consumer experiences, interfaces and solutions that drive traffic and generate leads.
In 2013 I started to join a four year lasting part time MBA program at the Steinbeis University in Berlin focussing on marketing and innovation. During that time I joined summer schools at the SDA Bocconi School of Management in Milano, the NYU Stern School of Business in New York City and a creative leadership program at the KaosPilot Business School in Arhus. I finished the program with a masters thesis developing a mobile app to prevent people from using their smartphones while driving their car.
EDUCATION
05/2013 – 05/2018
Steinbeis School of Management and Innovation (SMI), Berlin, Germany.
Postgraduate Programm
Focus: Marketing und Innovation.
07/2015
NYU Stern School of Business, New York, USA.
Summer School Programm, Prof. Luke Williams.
Focus: “Disruptive Innovation – Creative Destruction, Innovation and Marketing”.
08/2013
SDA Bocconi School of Management, Milano, IT.
Summer School Programm, Prof. Markus Venzin.
Focus: “Strategy and Entrepreneurship”.
06/2013
KaosPilot – School of New Business Design & Social Innovation, Aarhus, DK.
Summer School Program with the focus on “Creative Leadership”.
00/2004 – 00/2005
University of Portsmouth, Portsmouth, UK.
European Master in Media Arts (EMMA).
Focus: “Interactive Media and Network Composition”.
00/2001 – 00/2005
Merz Akademie, Stuttgart, DE.
Diplom Designer
Focus: “Interactive Media”.
- I enjoyed working with Bastian, a true member of us Xillenials – grown up in an analog world, accompanying and estimating the digitalization from the beginning. He's a forward thinker, always with the important big picture in mind and pushing new ideas by leaving well-trodden paths. Never a late adopter with a curious sense for fashion.Lena MaierFreelancer Strategy & Concept
- Meet one of the most ambitious and fashionable creative directors of our times. Bastian envisions truly innovative concepts and sees them thru with a calm hand and every attention to details. His relaxed and diplomatic attitude makes it truly a joy to work for him.Patrik de JongCCO Artificial Rome GmbH
- Bastian is one of the creative heads of all fashion campaigns at WERBEWELT. He is very enthusiastic to his work and really loves what he does. It is always professional, trend-orientated and very inspiring to work with Bastian!Prof. Dr. Amelie DuckwitzProfessor of Media and Web Science
- Working with Bastian was a great pleasure. You can expect excellent design and outstanding creative thinking from him.Matthias KernExecutive Creative Director
BRANDS I WORKED ON
HAVE A QUICK VIEW ON MY HIGHLIGHT PROJECTS
HI
I am Bastian Pristl, a creative brand strategist with a distinct obsession about digital innovation and technology. Currently I am working as a chief digital officer at BSS Brand Communication. As I have more than 15 years experience in digital and brand building strategies, I believe that a strong brand is essential to gain and maintain fans. But Digital brand strategies can go way further – they have the power to disrupt, change and enhance the classical business. With the smart combination of a tailored branding, human centered design, data and technology – nearly every brand can be set on steroids to create sustainable campaigns and business ideas. Equipped with a design focused diploma, an interactive media oriented Masters degree, a business driven international MBA degree and a long year experience in digital branding I am constantly looking for new challenged and digital business opportunities.
In 2005 I left university with a Master of European Media Arts & a diploma in communication design. With an interactive video installation veiling the preferences of their users my masters thesis examined the identity and anonymity of people in networks. After freelancing in various agencies during my education I made a move to Werbewelt AG in 2006 where I took on the challenge to help driving the digital transformation of the agency. With the focus on integrated digital brand strategies combined with the performance driven e-commerce business I got the opportunity to work as an Executive Creative Director on national and international projects for brands like HUGO BOSS, JACK WOLFSKIN, DTM, ASTOR, ESCADA, McLAREN, SAFILO, Manhattan Cosmetics, STEIFF, BOGNER, RENÉ LEZARD and many many more. Some of the projects were even rewarded from international creative awards such as „The New York Festivals“, „Red Dot Award“, Eurobest“, „IF Design“, „Deutscher Multimedia Award“, „Annual Multimedia Award“, „Shoplupe Usability Award“. Beside working and planing on strategic concepts I had a strong role in developing and creating digital consumer experiences, interfaces and solutions that drive traffic and generate leads.
In 2013 I started to join a four year lasting part time MBA program at the Steinbeis University in Berlin focussing on marketing and innovation. During that time I joined summer schools at the SDA Bocconi School of Management in Milano, the NYU Stern School of Business in New York City and a creative leadership program at the KaosPilot Business School in Arhus. I finished the program with a masters thesis developing a mobile app to prevent people from using their smartphones while driving their car.
EDUCATION
05/2013 – 05/2018
Steinbeis School of Management and Innovation (SMI), Berlin, Germany.
Postgraduate Programm
Focus: Marketing und Innovation.
07/2015
NYU Stern School of Business, New York, USA.
Summer School Programm, Prof. Luke Williams.
Focus: “Disruptive Innovation – Creative Destruction, Innovation and Marketing”.
08/2013
SDA Bocconi School of Management, Milano, IT.
Summer School Programm, Prof. Markus Venzin.
Focus: “Strategy and Entrepreneurship”.
06/2013
KaosPilot – School of New Business Design & Social Innovation, Aarhus, DK.
Summer School Program with the focus on “Creative Leadership”.
00/2004 – 00/2005
University of Portsmouth, Portsmouth, UK.
European Master in Media Arts (EMMA).
Focus: “Interactive Media and Network Composition”.
00/2001 – 00/2005
Merz Akademie, Stuttgart, DE.
Diplom Designer
Focus: “Interactive Media”.
- Meet one of the most ambitious and fashionable creative directors of our times. Bastian envisions truly innovative concepts and sees them thru with a calm hand and every attention to details. His relaxed and diplomatic attitude makes it truly a joy to work for him.Patrik de JongCCO Artificial Rome GmbH
- Working with Bastian was a great pleasure. You can expect excellent design and outstanding creative thinking from him.Matthias KernExecutive Creative Director
- Bastian is one of the creative heads of all fashion campaigns at WERBEWELT. He is very enthusiastic to his work and really loves what he does. It is always professional, trend-orientated and very inspiring to work with Bastian!Prof. Dr. Amelie DuckwitzProfessor of Media and Web Science
- I enjoyed working with Bastian, a true member of us Xillenials – grown up in an analog world, accompanying and estimating the digitalization from the beginning. He's a forward thinker, always with the important big picture in mind and pushing new ideas by leaving well-trodden paths. Never a late adopter with a curious sense for fashion.Lena MaierFreelancer Strategy & Concept