The bar lounge “barcode” in the city of Stuttgart was the first project I did for a client, even before I started to study communication design, and it lasted over twelve years. During this time I did the whole visual communication and consulting regarding production of communication material and the visual appearance of the club itself. Everything started with a logo, stationery design, beverage list design and flyer for the opening event. After a successful opening, it was time to go on with a monthly website and flyer concept. Except the first year, the flyer kept its iconic minimal design concept over a period of eleven years. Including flyers and print material for special events there had been produced over 350 print publications. Beside classic flyers there had always been special ones with a special finish or individual paper. Individual beverage lists that have been redesigned once a year attracted made bar a talk of the town regarding a consistent corporate branding with heart. It was my first commercial project and it was my first love with branding!
Nightlife flyer 03
The bar lounge “barcode” in the city of Stuttgart was the first project I did for a client, even before I started to study communication design, and it lasted over twelve years. During this time I did the whole visual communication and consulting regarding production of communication material and the visual appearance of the club itself. Everything started with a logo, stationery design, beverage list design and flyer for the opening event. After a successful opening, it was time to go on with a monthly website and flyer concept. Except the first year, the flyer kept its iconic minimal design concept over a period of eleven years. Including flyers and print material for special events there had been produced over 350 print publications. Beside classic flyers there had always been special ones with a special finish or individual paper. Individual beverage lists that have been redesigned once a year attracted made bar a talk of the town regarding a consistent corporate branding with heart. It was my first commercial project and it was my first love with branding!
