Brand Relaunch Of A Cosmetic Brand.
Manhattan Cosmetics

With the global rise of pop culture, New York’s district Manhattan is and has always been a melting pot and the big stage of international street styles and trends that influence the fashion and lifestyle industry in a sustainable way. Manhattan Cosmetics now pays tribute to this, as the Brand itself is named after this inspiring city. It is not Paris Cosmetics or Moscow Cosmetics – It is Manhattan Cosmetics! As beauty and fashion styles are born and remixed in the streets the campaign “Beauty in the streets” focussed on this major strategic asset in the DNA of the brand. The look and feel of all upcoming shootings, campaigns and marketing assets pays tribute to the look of the streets of Manhattan with all its authentic personalities that drive trends and focus on inspiration. 
With the current launch campaign of the new corporate strategy we combined five testimonials (Ace Tee, Julia Wulf, Anoushka Marlene, Swantje Paulina and Kicki Yang Zang) with four street casted personalities in a semi documentary vignette spot to showcase the new manifesto of the brand.

„We are Manhattan Cosmetics. We believe that beauty looks will be born on the streets!“
Focusing the brand’s focus on streetstyle culture, bringing Manhattan closer to the consumer – less smooth,
less fake, more rough edges, more real life.

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Credits

Agency: Werbewelt
Chief Creative Officer: Tobias Ulmer
Executive Creative Director: Bastian Pristl
Account Director: Daniela Weber
Project Manager: Lena Harzenetter
Production Company: Emenes
DOP: Max Berger

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