BE PREPARED – High season in the DTM How to build a content machine for the DTM. Dream A motorsport season is like a circus tour. Organization, races, cities, countries, people, … countless stories. ITR GmbH (operator of the DTM) finally wanted to implement a holistic content strategy for the media staging of the international motorsport series. Finally develop professional content from the many stories. From the pre-season to the finale, with no stops. Challenge accepted!
Realization Warm Up: BE PREPARED – Season preparation for the drivers in short teaser clips (produced jointly with fahrwerkfilm GmbH), the calm before the storm. Ready, Set, Go: We start with the new look & feel for the website. With new content strategy and planning, speed is picked up and the pace increased in new formats. From newsletters to social media. Pit stop: We orchestrate all third-party agencies involved on all channels.
Final Round: In the exciting final we create the new winner’s cup with fans and drivers, from design to handover.
Chief creative officer: Wolfgang Benz
Executive Creative Director: Bastian Pristl
Account Director: Regina Levenhagen
Project Manager: Lena Harzenetter
Production Company: Fahrwerk Film