3 Layer website concept
Jack Wolkskin

A website concept that follows the concept of the products and serves the architecture of the brand. Based on the three brand pillars product emotion and innovation combined with the layer structure (first layer, second layer, third layer) of the products, every page of the website is build up the same way. No matter which page is displayed, it is build up with elements that represent emotion, innovation and product – as a result every page and every product sells the companies core values at any time. Beside that the website serves design and concept standards that does not need to be explained.

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Credits

Chief creative officer: Wolfgang Benz
Executive Creative Director: Bastian Pristl
Account Director: Regina Levenhagen
Art Director: Max Blum

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