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For The Best Women In The World.
Astor Cosmetics.

Development of a brand strategy that allows an ongoing communication with the brands testimonial Heidi Klum but ensuring a possible switch to a new one without changing the visual appeal. The execution of the layout makes the brand look more grown but also appealing with a certain attitude e.g. „for the best women in the world“. Beside the development of the new visual language a complete shooting style guide including the final execution together with RANKIN was part of the communication strategy.

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Credits

Agency: Werbewelt
CEO: Tobias Ulmer
Creative Director: Bastian Pristl
Art Director: Lutz Fischer
Account Director: Daniela Weber

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