I am Bastian Pristl, a creative brand strategist with a distinct obsession about digital innovation and technology. Currently I am working as a chief digital officer at BSS Brand Communication. As I have more than 15 years experience in digital and brand building strategies, I believe that a strong brand is essential to gain and maintain fans. But Digital brand strategies can go way further – they have the power to disrupt, change and enhance the classical business. With the smart combination of a tailored branding, human centered design, data and technology – nearly every brand can be set on steroids to create sustainable campaigns and business ideas. Equipped with a design focused diploma, an interactive media oriented Masters degree, a business driven international MBA degree and a long year experience in digital branding I am constantly looking for new challenged and digital business opportunities.

In 2005 I left university with a Master of European Media Arts & a diploma in communication design. With an interactive video installation veiling the preferences of their users my masters thesis examined the identity and anonymity of people in networks. After freelancing in various agencies during my education I made a move to Werbewelt AG in 2006 where I took on the challenge to help driving the digital transformation of the agency. With the focus on integrated digital brand strategies combined with the performance driven e-commerce business I got the opportunity to work as an Executive Creative Director on national and international projects for brands like HUGO BOSS, JACK WOLFSKIN, DTM, ASTOR, ESCADA, McLAREN, SAFILO, Manhattan Cosmetics, STEIFF, BOGNER, RENÉ LEZARD and many many more. Some of the projects were even rewarded from international creative awards such as „The New York Festivals“, „Red Dot Award“, Eurobest“, „IF Design“, „Deutscher Multimedia Award“, „Annual Multimedia Award“, „Shoplupe Usability Award“. Beside working and planing on strategic concepts I had a strong role in developing and creating digital consumer experiences, interfaces and solutions that drive traffic and generate leads.

In 2013 I started to join a four year lasting part time MBA program at the Steinbeis University in Berlin focussing on marketing and innovation. During that time I joined summer schools at the SDA Bocconi School of Management in Milano, the NYU Stern School of Business in New York City and a creative leadership program at the KaosPilot Business School in Arhus. I finished the program with a masters thesis developing a mobile app to prevent people from using their smartphones while driving their car.

I …
Discover Creative Leaderships.
Define Brand Strategies.
Do Meaningful Content Productions.

Design User Experiences.
Deliver Quality.


05/2013 – 05/2018
Steinbeis School of Management and Innovation (SMI), Berlin, Germany.
Postgraduate Programm
Focus: Marketing und Innovation.

NYU Stern School of Business, NYC, USA.
Summer School Programm, Prof. Luke Williams.
Focus: “Disruptive Innovation – Creative Destruction, Innovation and Marketing”.

SDA Bocconi School of Management, Milano, IT.
Summer School Programm, Prof. Markus Venzin.
Focus: “Strategy and Entrepreneurship”.

KaosPilot – School of New Business Design & Social Innovation, Aarhus, DK.
Summer School Program with the focus on “Creative Leadership”.

00/2004 – 00/2005
University of Portsmouth, Portsmouth, UK.
European Master in Media Arts (EMMA).
Focus: “Interactive Media and Network Composition”.

00/2001 – 00/2005
Merz Akademie, Stuttgart, DE.
Diplom Designer
Focus: “Interactive Media”.


Brands I worked on


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