About
Me
I’m a creative brand strategist who believes that courage is the true currency of creativity. Brave is asking better questions. Brave is challenging the obvious. Brave is building relevance in a world that scrolls fast and forgets faster.
As Chief Creative Officer at BSS Brand Communication, I’ve spent over two decades helping international brands like find their edge — not by playing safe, but by leaning into clarity, instinct and the uncomfortable middle between strategy and magic. My work lives at the intersection of design, tech and human behavior. No silos. No templates. Just crafted ideas that stick. Whether it’s developing digital ecosystems, rethinking consumer journeys or turning insights into award-winning experiences — I believe in doing the hard things, because they matter more.
I bring the same drive to learning: A Master’s in European Media Arts, a diploma in Communication Design, an MBA focused on marketing and innovation, summer schools at SDA Bocconi and NYU Stern — and a thesis that turned curiosity into a concept to reduce distracted driving. Brave isn’t loud. It’s consistent. Committed. Creative with purpose. That’s how I lead. That’s how I build. That’s how I move forward.
My personal track record for brands and testimonials: Astor Cosmetics, Bogner, Bogner Jeans, Breuninger, Disney, DTM, Escada, Falke, Hugo Boss, Jack Wolfskin, Joop!, Luisa Cerno, Manhattan Cosmetics, Marc Cain, McLaren, mey, Olymp, Peek & Cloppenburg, Porsche, Reisenthel, René Lezard, Rolf Benz, Safilo, St.Emile, Steiff, Strenesse, Thomas Sabo ... Alex Thomson, Bausa, Boris Herrmann, Bryan Boy, Caroline Issa, Gerard Butler, Heidi Klum, Jeff Koons, Jenson Button, Lewis Hamilton, Little Dragon, Melissa Drier, Miami Horror, Yvonne Catterfeld, Yukimi Nagano ...
05/2013 – 05/2018
Steinbeis School of Management and Innovation (SMI), Berlin, Germany.
Postgraduate Programm
Focus: Marketing und Innovation.
07/2015
NYU Stern School of Business, NYC, USA.
Summer School Programm, Prof. Luke Williams.
Focus: “Disruptive Innovation – Creative Destruction, Innovation and Marketing”.
08/2013
SDA Bocconi School of Management, Milano, IT.
Summer School Programm, Prof. Markus Venzin.
Focus: “Strategy and Entrepreneurship”.
06/2013
KaosPilot – School of New Business Design & Social Innovation, Aarhus, DK.
Summer School Program with the focus on “Creative Leadership”.
00/2004 – 00/2005
University of Portsmouth, Portsmouth, UK.
European Master in Media Arts (EMMA).
Focus: “Interactive Media and Network Composition”.
00/2001 – 00/2005
Merz Akademie, Stuttgart, DE.
Diplom Designer
Focus: “Interactive Media”.
BRAVE IS IN LOVE WITH CREATIVITY. BRAVE IS WANTING MORE. BRAVE IS NOT TAKING THE EASY OPTION. BRAVE IS LISTENING TO EVERY VOICE. BRAVE IS ZIGGING WHEN OTHERS ZAG. BRAVE IS WINNING AND LOSING TOGETHER. BRAVE DEMANDS THE BEST OF OURSLEVES. BRAVE IS RESTLESS. BRAVE IS NOT BULLSHITTING. BRAVE IS BEING OPEN TO NEW IDEAS. BRAVE ISN’T CHEATING. BRAVE IS TRUSTING INSTINCT. BRAVE IS CARING ABOUT THE DETAILS. BRAVE IS SUPPORTING OTHERS. BRAVE IS BEING RESILLIENT. BRAVE IS DOING THE RIGHT THING.
Strike a balance between the work you want to create and the challenges you need to solve for the client. The key to working as partners is sharing the same ambition. Understand the type of work you’re suited for — and politely decline anything that isn’t the right fit. Take calculated risks. Don’t fear failure: reframe it as an opportunity to learn and grow. Then use those lessons to find better solutions. Focus on the people you’re designing for — without alienating your wider audience. Doing this well takes genuine insight, perspective, and a unique approach underpinned by strong beliefs. Create a safe environment for experimentation and innovation. This takes strong creative leadership and unwavering conviction, but that’s how you build confidence in the work — for both you and the client. Give feedback with the goal of reaching better results for the people you’re creating for. Protect openness and honesty. Always look for ways to improve. This will be difficult, so approach it with sensitivity — and recognise it as an essential part of making great work. Be wary of recycling old ideas. Draw from your experience, but stay curious and keep exploring new ones. This takes persistence and determination — there’s no denying that it’s hard work. Optimism and enthusiasm are superpowers. Wield them throughout a project, not just at the start. Always support each other. Good communication keeps people excited and engaged — especially on long or complicated projects.