A Fashion Affair with Nature
Lookbook Production
“A Fashion Affair with Nature” is a visually-driven campaign concept developed for OLYMP — a brand renowned for its contemporary menswear. The production centered around an editorial-style lookbook that blends urban tailoring with natural expression. From the initial idea to final execution, the entire process was shaped in-house: the visual concept, model casting, set design, and production planning were all developed as a cohesive whole. Rooted in the brand’s color world, the campaign showcases a refined yet grounded aesthetic that translates the brand’s identity into visual storytelling.
Rather than producing a conventional lookbook, the result is a modern, media-rich presentation — immersive, elevated, and emotionally resonant. The styling is confident and understated, reflecting a masculinity that moves fluidly between city and nature. Carefully curated imagery and thoughtful composition come together to create a holistic visual experience. Fashion becomes not just something to showcase — but something to embody.
Credit: BSS Brand Communication
Client: OLYMP
Role: Creative Director
Year: 2024
Services: Concept, Creative Direction, Production
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